Data. Everywhere, All The Time

One of the most important aspects of data I've learned as a comms specialist from my brother Irfan Verjee is the "Four Vs".

Data Volume:

Massive amounts of data are generated once a day. The amount of data out there is crazy and needs to be managed.

Data Velocity:

The speed of data is accelerating significantly

Data Variety:

The range of data is massive from TV, tweets, radio, photo, podcasts, blogs etc. A huge amount of unstructured data ... that you do not own.

Data Veracity:

What data is true?

It has become really important in thinking about data in the work do in communications. It challenges me to think about how comms shops and media companies should be designed, and in particular how content creation (my thing) can be informed. One of the things we want to achieve by creating therundown.studio is making this knowledge accessible, and the conversation around comms, data and story telling more robust. Let us know how we can share more insights around data if you're intersted in learning with us on The Rundown.