Gen AI products for communications teams

Gen AI products for Comms Teams

There are a series of communications problems that The Rundown is identifying where generative AI can assist. Built and applied properly, it can transform workflows of teams, enhance and improve storytelling and scale businesses.

This is how it can be applied.

Comms, Media Outreach

The press release is a default starting point to …everything. Leaders turn to their head of comms: “we need a press release.” Sometimes, overwhelmed comms teams, with multiple approval levels, need to knock one out. The results I’ve seen are time consuming, not always newsworthy enough, or articulated as such, with too many hands in it.

Actually, the entire ecosystem of “media outreach” in my view is inefficient, often requiring comms teams in corporations and organizations to hire external consultants and PR firms to tell them how to do it. Like me! At the risk of replacing myself (which actually I would love …) these are the constant set of issues in almost every comms team conversation.

Identifying a message, settling on an angle, crafting a nice tight, targeted media pitch, story identification, multi-platform social media content, the image and video gathering … and of course prepping the CEO, Chairman, Leader. Gen AI can provide solutions to all of this to support comms, and PR teams, and their workflows.

Emerging markets have the greatest knowledge gaps and old style, old school, old hat approach. We need to change this. We can. Gen AI will level up the comms expertise and has the potential to address knowledge transfer gaps swiftly.

Business leaders should be looking at how key tools can both support their workflow, and encourage and enhance team talent. In house, on premise tools can be built to enhance privacy and security.

The tools will need to be enhanced by a human! Individuals who are creative, empathetic and apply critical thinking will be more important. Soft skills are getting harder. Comms teams (and everyone actually) will need those more.

We are solving the Press Release wahala, problems with Pressmate. Let us know if you would like to join the waitlist to test this product. Contact us for a free beta and waitlist.

Comms and Events

Other areas for innovation with Gen AI exist around events:

• Guest identification
• Guest outreach and tracking
• Agenda development that’s incorporates original thinking or the latest though leadership
• Community management
• Turning around information, sound, and making news
• On stage image generation
• Moderating Panels

Newsrooms comms and production

As a former journalist, I also see significant opportunities to support producers and research assistants and show teams with Gen AI tools that address things like:

• Pre-interviews
• Anchor / reporter prep
• Media research
• Breaking news scenarios

We are constantly thinking through new ways of structuring and supporting comms teams by using Gen AI.

We intend to teach some of this on The Rundown, as well as develop a suite of products. Please support us with a paid subscription as we bootstrap this product with the garage door open !